Generating traffic is one of the top concerns for most business owners and is also one of the biggest challenges beginners have to face. Depending on your niche, you might have to go up against thousands of competitors, some of them major multinational brands, and getting traffic with that level of competition becomes more difficult. There are also people in obscure niches who are struggling to get through to their audience.
The good news here is that there are tons of different ways to generate traffic, and if you are ready to put the work in, we can’t imagine how you couldn’t get at least a few more visitors than you’re getting right now. Here are some tactics you can use to boost website traffic.
PPC
We will start with PPC as it is probably the most direct and surefire way to get more visitors.
The principle behind PPC is rather simple. You bid on specific keywords that people are likely to search for when looking for your product and/or service. Your ads will then appear near organic search results and websites related to the keywords if you wish, and their visibility will be largely dictated by how much you bid.
The beauty of PPC is that you only pay when people click on the ads. So, if you have a product that has a $30 margin, and it only takes you $15 worth of clicks to get a sale, then you will be making a $15 profit just like that.
PPC is not the best option for everyone, however. If you don’t have a clear product or service to sell, it can be hard to see if you’re getting good value from your clicks. PPC is also not the best option if you are in a very crowded niche as you may not be able to outbid people at the top.
SEO
SEO, or search engine optimization, is another method you can use to boost traffic. Values of websites continue to increase as they get more traffic, but the most valuable type of traffic for sellers is that coming from SEO. This is because traffic coming from SEO will keep paying dividends well after the initial work is done.
Most of SEO is about getting links from reputable sources, and this is usually done by disseminating high-quality content with your brand mentioned and/or a direct link to your site. Once you have enough high-quality links, pages from your website will start ranking higher in search engines and get you free organic traffic.
Content marketing is an excellent way to build a high-quality link profile. Produce content and post it on other websites, blogs, and on social media. The content should include a link back to your site, and if the article is interesting and informative, readers will be encouraged to follow the link.
Get Active on Reddit and Quora
One of the most effective, yet underused ways to get traffic is to get right in people’s faces and answer their concerns. You should look for people looking for answers to problems your product can solve. This can be easily done by subscribing to subreddits related to your niche or going on sites like Quora and looking for relevant questions.
The goal is to not appear too biased but still showcase the feature of your product and how it could help. Make sure that you give genuine responses too and don’t just copy and paste. Not only will you get traffic after a while, but some of your responses could get top visibility and appear in search engines.
Influencer Marketing
Influencer marketing is a relatively new thing in the online world, but it can be surprisingly successful with the right partnership. How it works is simple. Look for an online influencer, someone with a decent following who is a good fit for your brand. You ask the person to post promotional content endorsing your brand, in return for money or freebies. As long as the influencer’s audience is likely to respond positively to your brand, you could see an uptick in traffic to your website each time a sponsored post appears online.
Sponsorships
Do not make the mistake of thinking that you have to advertise online businesses online only. Sponsorships are one of the most powerful marketing tools that you can use and sponsoring the right people or events could get you more traffic than you could imagine. So, look at sponsorship opportunities and even consider building an event that will allow you to showcase your brand.
These are all relatively simple and time-tested methods you can use to attract more people to your website. They all have their pros and cons and will work better for some people than others. So, study them in detail and try any method you think would work with a small budget.
